The Panenka

A blog dedicated to European Football, World Soccer and the Road to Russia 2018

Tag: Official FIFA World Cup sponsors

FIFA Failing To Win Backers For Russia 2018 World Cup

FIFA is struggling to secure new commercial partners in time for next year’s World Cup in Russia, with international and local groups balking at the financial cost and reputational risk of being associated with one of the world’s most-watched sporting events, the FT reports.

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Hisense Becomes Official Sponsor of 2018 FIFA World Cup

In Beijing, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup.

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